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SEARCH ENGINE OPTIMIZATION (SEO)
Internal measures are taken during the coding process to optimize your website design for search engines. Fischer's Web follows Google SEO guidelines when creating a website. Keywords & descriptions are automatically added to the header of your website for search engines. Please feel free to request alternate wording of your choice.
External search engine optimization (SEO) includes adding website to search engines and free directory listing. Free directory listing is complementary to customers (website service customers only and upon request of SEO services only). Details are provided below.
Other external SEO services include consulting or set up for
+ Paid Directory Listing
+ Facebook
+ Blogs
+ LinkedIn
+ Microsites
+ Exchanging Links
These services are only offered to customers (website service customers) and includes an additional fee depending on what services are requested. Details are provided below.
Marketing results can be managed on your own using Google’s Webmaster Tools & Google Analytics. If you are interested in further marketing strategies and management please let us know and we will send you our recommendations.
FREE DIRECTORIES
Yellowpages.com
Ask.com
The Open Directory Project
Google directory
Google maps
Yahoo!® Local
Local.com
PAID DIRECTORIES
adwords.google.com
searchmarketing.yahoo.com
adcenter.microsoft.com
Live Search (MSN) (local)
ONLINE NETWORKING
Another great way to move your site up in search results is to have other sites add your links. One example of this approach is called link exchanging. This is a networking approach where listing your site with other sites are mutually beneficial.
THE SECRET TO SEO
Search engines are all going to work basically the same because they are all based on the science of Natural Language Processing (NLP). Research scientists at Google use NLP to create programs/algorithms to improve Google’s ability to properly index web pages. So, the secret to SEO is that there is no secret. All you need to understand SEO is to understand your own natural language. The best thing to do is focus on how well your website communicates what you do. Someone who understands SEO can help you do this. This person will help you define your keywords based on who you want to target and what their priority is to you. Once your keywords are decided upon your website needs to be optimized based on those keywords. These keywords will also help you when listing your site in directories and other external SEO sources. |
